![]() In February this year, WhatsApp announced a new business pricing, wherein the conversation-based model would shift from two conversation categories (user and business-initiated) to four. WhatsApp Business API, launched by Facebook in 2018, allows businesses to broadcast as well as receive unlimited messages from a global audience. I see them becoming more transactional," she said. “With this price hike, we will have to see how we deal with a lot of these conversations that are not related to sales but are more around relationship-building. More than 40 million users view the business catalogue in the app monthly, according to estimates by market research firm Counterpoint.įor small entrepreneurs like Utagi, the ubiquitous nature of the messaging app allows them to foster strong ties with customers. At the end of 2022, WhatsApp for Business downloads had crossed 300 million in India. ![]() India is the biggest market for WhatsApp, with nearly 500 million users.
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